Business Model of Re-Book.Com Essays

Business Model of Re-Book.Com Essays Business Model of Re-Book.Com Essay Business Model of Re-Book.Com Essay RE-BOOK. COM BUSINESS PLAN 2013 l. EXECUTIVE SUMMARY INSERT COMPANY LOGO HERE Introduction Re-Book. Com is an online book trading network for students at universities in Asia. Students can find English books they need on the website and trade them or buy them from other members or from the company. The website will sell advertising on the website and charge transaction fees to students seeking trades. Mission Statement Re-Book. Com provides Koreas university students with a convenient and simple way to get English and other foreign-language textbooks and materials for study by onnecting customers and providing high quality service. Re-Book. Com will always serve the customer first and will always use the latest technology to provide better service to members. The managers of Re-Book. Com conduct all business with integrity for profit and enjoyment. Market Success Re-Book. Com provides a unique business model that will ensure its success in this market. No other company has tapped into this market yet, and Re-Book. Com will make solid connections quickly with suppliers and members so that other companies cannot successfully copy the business model. Within 5 years, Re-Book. Com will have more than 10 representatives serving Korean members, as well as branch websites and representatives in China, Taiwan, Thailand and Japan. II. BUSINESS MODEL Why Re-B00k? The number of courses being taught in English is increasing rapidly in Koreas universities, and many courses taught in Korean are using English textbooks at the graduate and undergraduate levels. Imported American and other foreign textbooks often cost 2-3 times more than textbooks published in Korea. Thus, unless a student plans to keep the textbook, the price becomes a burden. Re-Book. Com will be a low prices. How does it work? Students and professors can trade textbooks at Re-Book. Com. They can logon to the website, and then search by title, subject or author the book they need. If they find a book they want, then they post a purchase request. When the book seller sees the purchase request, they can make the sale online via Re-Books affiliated online payment system for a small commission or they can pay a small fee to Re-Book to get the contact information of the potential buyer. Where does revenue come from? Re-Book gets revenue in 3 ways: 1 . ommissions from sales made through our affiliated online payment agency the agency charges 10% commission on all sales, and we split that commission. 2. fees for contact information 250 won info use fee for one transaction through our cellphone payment program 3. one-week unlimited contact information access fee 2000 won through our cellphone payment program 4. nline advertising on our website sponsors pay for flowing advertising in 10 windows on the home page and 4 windows on each separate page, window prices vary from 50,000 to 200,000 monthly, capacity is up to 80 advertisers 5. Book sales Re-Book. Com will get an archive of current and other used textbooks and academic articles from sources and members and make these available for sale to members. Markups will typically run in the 2,000 † 7,000 Won range but may be higher for higher priced items. What makes Re-Book. Com Special? Re-Book. Com is easy to navigate and user-friendly. Members can gain free membership and have different choices for payment INSERT DIAGRAM OF BUSINESS MODEL HERE INSERT SAMPLE PICTURE OF HOMEPAGE HERE Ill. ORGANIZATION Re-Book. Com will be started by the president, director of marketing, inventory manager and technical advisor. As web services will be outsourced and multiple representatives are not yet needed to begin development of this business project, this small staff of directors will be able to successfully run the business operations. President oversees all business matters, controls budget and allocates all funds, manages operations, works with publishers, business development Director of finds new sponsorship, represents the company at expos and universities, sets prices, manages major client issues Inventory Manager keeps track of inventory databases, manages all documentation and delivery of company inventory, manages ustomer issues Technical Advisor not a regular staff member, offers advice on website upgrades and technical enhancements, performs a weekly check of the website for spam, errors and virus issues INSERT ORGANIZATION CHART HERE V. MARKETING PLAN Marketing Mix Product: Re-Book. Com website allows Korean students and scholars to find and purchase used textbooks and academic articles in English very easily for a low price. The website also allows owners of these textbooks and materials to list the items for free and sell them for a small fee. Price: competitive prices on books, standardized at